M1 is a leading mobile communications provider in Singapore. It provides a full range of mobile voice and data communications services over its 2G/3G/3.5G network. M1 also provides international call services to both mobile and fixed line customers. It has partnered operators globally to provide its customers coverage and roaming services in over 200 countries and territories. Widely known as an innovative operator with an established brand, M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service.
Features
Business Model:
M1 has adopt a virtual storefront, M1Shop, which uses business to consumer(b2c) virtual storefront model with their online catalogs of mobile phones, accessories and sevice plans. Potential customers are able to do their purchases by browsing the online catalog without leaving the office or home.They can view the constantly updated promotion on the website which are cheaper as compared to retail stores.On the other hand, non M1 users are able to switch their existing to M1 via the website. Attractive cost saving plans and mobile phones which varies from low end to high end plans can be found on the website.After the purchase, customers can view their order status via website, and once M1Shop receives the payment, they will email and call the customers to confirm the delivery.
Besides dealing their business online, M1 has implemented a "brick and mortar" business operation which involve both retail and franchase stores.
Payment Scheme:
Online payments are verified by Verisign Secured.
Using drop down menu, customers can easily select their choices. From the picture we can see that customers can choose between buying phones with subscription plan, without subscription plan or upgrading current subscription plan.
Next, M1shop shows the product information the customers chose and let them select a time when they want it to be delivered to the shipping address.
Payment can be done using credit cards by Visa, Mastercard and American Express only. Although not all credit cards are accepted, these are the most common type used by locals.
Key Characteristics:
Orange and white is the main theme for the website.The combination of colors and its theme give customer the sense of ease while browsing the website and brighten our online shopping trip.The website has a consistent look that is user friendly to customer while navigating it.
M1 customers are able to make bill payment via website and view the transactions.
Likewise, they are also able to add services to their phone like for instance, IDD servies, auto roaming, change of plan services and etc.
Customers can edit their personal particulars via the website without going through the customer service hotline.
Strength:
The webpage has detailed description of products and services.
It also have a strong security system - Verisign secured, which protects the client's privacy and important particulars such as credit card information.
Having this online service saves time as some customers can navigate and browse freely the online catalogue - which displays a wide range or brands.
It values feedbacks and concern for their customers as a feedback link is set up to better serve their customers.
Not only one can access through online, visitors who would like to visit the shop physically could also locate a shop nearest to them through the list of shops available islandwide.
Weakness: 
M1Shop website may look professional, how its main page contain too many information. Flashy banner-like animations are seen on the right of the site. Although these can attract attention from visitors to click on, it is rather distracting for visitors especially when they are trying to read on some information.
Special Highlights :
It speeds up processes which are usually done in physcial shops such as upgrading of mobile plans, trade-ins and buying a new plan etc. 
M1shop create large clickable images in the centre of the page. These images are linked to products currently under promotion deals. M1shop places them at the right locations since visitors usually look at the centre and the left when visiting a site.
Purpose of M1Shop
With the help of E-commerce today, M1Shop helps customer with better buyer's descisions with less time spent in resolving invoice and order discrepancies, and lastly, it increase opportunities for buying alternative products from M1.The direct cost-of-sale for an order taken from M1Shop is lower than through retail shops as there is no human interaction during the online electronic purchase order process. Also, electronic selling virtually eliminates processing errors, as well as being faster and more convenient for the customer. Customers who shop online are also not limited by global time differences and can shop online when it is convenient for them, not during set hours which many built shops adhere to.
